France: Heineken to invest EUR20 mln in its French operations this year

Since 2010 Heineken Enterprise has invested EUR120 mln in its three breweries in France (Schiltigheim, Marseille, and Mons-en-Baroeul). This year, the company plans to invest a total of EUR20 mln in ‘supporting innovations and increasing the output’ of its French business, the Process Alimentaire reported.

“We will invest in modernization and performance gains,” Heineken France President Pascal Sabrie said.

Heineken’s three French breweries currently produce around 6 mln litres of beer annually each.

The company reported a 0.65% of its market share by volume in France last year.

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